Two women standing behind a table with various flower-related products, including jars, lotion bottles, brochures, and flower arrangements in a decorated indoor setting with a large pink floral display on the left and a stone wall in the background.

Meet Sweetpea & Rose

Sweetpea & Rose Co. is an experiential event brand founded by Danielle and Kiara—best friends whose connection to the name comes from their birth flowers: Sweetpea for April and Rose for June. What began as a personal passion for celebrating life’s meaningful moments has grown into a full-service event company specializing in ticketed experiences, private events, weddings, and personalized planning services.

At Sweetpea & Rose Co., we believe every phase of life deserves to be celebrated—beautifully and intentionally. Whether you're saying "I do," hosting a private celebration, or joining one of our curated ticketed events, we’re here to make it unforgettable. Our planning services blend creativity, organization, and heart, ensuring that every detail reflects your unique story and vision.

From immersive ticketed gatherings to bespoke weddings and intimate private parties, we offer a tailored approach to event planning that’s rooted in authenticity and elegance. And through our blog and resources, we continue to share tips, ideas, and thoughtful inspiration to help you celebrate well and live fully.

Sweetpea & Rose Co. is a reflection of Danielle and Kiara’s friendship, artistry, and shared belief in turning life’s moments—big or small—into meaningful experiences.

A woman in an orange dress holding a glass of red wine in a vineyard with green grapevines and a scenic landscape in the background.

  • CEO

    Kiara Richard is a Co-Founder of Sweetpea & Rose, bringing over seven years of experience in the hospitality industry. Driven by a lifelong passion for connecting with people and creating meaningful experiences, Kiara channels her East Coast charm and love for unforgettable events into her professional work. Originally from the East Coast of Canada, she moved to Toronto three years ago, where she continues to thrive in the event planning industry.

    Kiara holds a degree in Sociology with a minor in Anthropology from Memorial University, as well as certifications in Indigenous Studies and Criminology. This academic background provides her with a deep understanding of human behavior and effective communication strategies, which are essential for curating personalized and impactful events. Additionally, her five years of service on the board of directors for a nonprofit folk festival in Newfoundland have further honed her ability to manage diverse audiences and successfully execute a variety of events.

    Throughout her career, Kiara has worked alongside Old Mil Toronto, coordinating events such as cocktail and beer tastings, scotch pairings, and wreath-making workshops, each reflecting her talent for crafting exceptional experiences.

    As Sweetpea & Rose prepares for the 2025 season, Kiara is dedicated to creating events that bring joy, celebrate connection, and leave a lasting impression on every guest.

A woman shucking oysters at a kitchen counter surrounded by two plates of freshly shucked oysters and seaweed, with a stove and window in the background.


  • CEO

    Danielle Pagura is a Co-Founder of Sweetpea & Rose, a lifestyle brand specializing in event planning, blogging, weddings and so much more. With a passion for creating unforgettable experiences, she brings a unique blend of culinary expertise, creativity, and event coordination to her work. Originally trained at culinary school, Danielle has spent years honing her skills in cooking, baking, and mixology, making every event she hosts an opportunity to delight and inspire.

    In addition to her work in event planning, Danielle is an avid Disney fan, a passionate home cook, and a lover of all things related to garden-to-table living. Whether it's crafting cocktails, growing herbs and vegetables in her garden, or hosting gatherings for friends and family, she finds joy in creating meaningful moments and sharing them with others.

    Throughout her career, Danielle has built a strong foundation in hospitality and design, having worked at a Michelin-starred restaurant in New York, interned at a high-end florist, and worked with prestigious event planners. For the past six years, she’s also hosted popular wreath-making classes, and for the past five years, she’s led scotch-tasting classes, helping others discover the art of crafting memorable experiences.

    Currently, Danielle is focused on expanding the Sweetpea & Rose brand with new initiatives such as wreath-making workshops, spring markets, and more exciting events that bring people together in creative and fun ways.

    With her dedication to bringing beauty and joy into every aspect of life, Danielle continues to shape the future of Sweetpea & Rose, one event at a time.

FAQs

 What types of events do you specialize in?

We specialize in a wide range of events, including weddings, private parties, fundraisers, and workshops. Whether it's a grand celebration, intimate gathering, or a planned workshop, we tailor our services to meet your needs.

 How much do your services cost?

Our pricing varies depending on the type, size, and complexity of the event. We offer different packages and also create custom quotes based on your requirements.

 Do you offer customized event planning services?

Absolutely! Every event is unique, and we work closely with our clients to create personalized experiences that align with their vision, style, and budget.

Can you help with day-of coordination only?

Absolutely! Our day-of coordination services ensure your event runs smoothly, allowing you to relax and enjoy the celebration.

How far in advance should I book your services?

 We recommend booking as early as possible, especially for large events or those during peak seasons. Ideally, 6-12 months in advance ensures ample time for planning and securing vendors.

 How do I get started with planning my event?

Simply contact us via email, phone, or our website to schedule a free consultation. During this session, we’ll discuss your vision and how we can bring it to life.